Having been the lead guide for Glacier City Snowmobile Tours for a number of years, Justin and his wife Erin jumped at the chance to acquire the business in 2021.

They got straight to work expanding into summer rafting and hiking tours to make Glacier City Tours a year-round business. And also undertook a rebranding exercise to reflect the changes.

Then it was time for a new website to replace the old outdated one they had inherited with the business. Justin knew he wanted to work with us, and got in touch. We got straight to work so the new website would be ready for launch before bookings for their busy winter season opened.

The challenge was including the two different seasonal businesses on the new website in a simple and coherent way. We incorporated logos for both seasons throughout the website and organized the tours into a Winter section and a Summer section. There are very clear links and easy navigation to each section throughout the website, and the lead image is able to be changed over with the start of the new season without diluting the rest of the page.

Third Edge is not like other heli-ski companies. They like to do things a little differently so their customers get the best possible experience. Both on the snow and off it.

Their private single-load helis and small group sizes mean they can maximize your time on the snow by minimizing waiting time. And you have the freedom to go wherever the best shredding is on the day.

Put simply – they want to make sure you have the BEST shred of your life!

When Jeff, Brad, and the crew briefed OTC on the requirements for their new website their main objective was to make their points of difference obvious – both in the way they operate and their vibe – which they describe as more punk rock/heavy metal than easy listening.

OTC got straight to work planning out a website that met their brief and concisely told potential customers what their options were and what they could expect from a heli trip with Third Edge.

Between them, the Third Edge Crew had huge high-quality photo archives so we were fortunate to have thousands of stunning images to choose from. Carefully curated and edited in detail, these really make the dream heli trips they offer come alive on the screen and pull the whole website together.