Alaska Birch Syrup Photo Shoot & Website

e-commerce, food & drink, photo & video, travel & tourism

In the small, quirky town of Talkeetna, resides an all Alaskan gift shop known for their birch syrup, functional aesthetic art, and tasty treats, such as locally made ice cream! Dulce and Michael East have been harvesting birch syrup in Alaska since 1990, and they now sell it online and in gift shops around Alaska.

Dulce and Michael contacted OTC in 2017, ready to take their self-built, small Yahoo e-commerce store to the next level. We worked with their team to rebuild and reorganize their store. It now offers their customers a clean, simple, and secure online shopping experience while keeping the Easts’ personal and unique feel.

The website makeover included new photos of all the products and of the Taste & Tour giftshop. Our photography department, Bacon & Cheese Productions, organized, staged, and photographed all 57 of their products.

Website Objectives:

  • Educational pages on harvesting, birch trees, and the fruits of the land
  • A place to share recipes
  • Easily organized and searchable list of products
  • Secure, easy-to-use E-commerce – (Built on WordPress’ WooCommerce platform)
  • Photoshoot: new photos of the facilities and products
  • Built-in shipping calculator (for items to be shipped in Priority Mail boxes)
  • Training and how-to videos for self-maintenance of the website
  • Continued tech support
  • Annual SEO maintenance