Paws of Hope is a New Zealand-based charity that raises funds to buy pet food, which is distributed through food banks and organizations supporting financially struggling families. As a new charity urgently needing an online presence with donation collection capabilities, the founder reached out to the OTC team.

Color was important to them; they wanted bright and cheerful highlights that indicated hope, suggesting chartreuse as a starting point. We created a concise palette based on this and designed a logo and website that use the colors to great effect. Along with endearing photos of cats and dogs, the design clearly conveys their message. We finished up by integrating a third-party solution called Donorbox to facilitate their donation collection requirements.