Google Search Engine Optimization & Rankings
If you have invested time and money into a website, you need to make sure it is going to be visible to your targeted audience. Showing up on Google search is the most effective way of maximizing your online exposure and increasing visibility and traffic to your site.
Equally, if you are in the process of setting up or designing a new website, it is advisable to consider spending some of your budget upfront on this service to give your site the best chance of climbing the ranks from day 1.
At OTC we are Google experts with years of experience and can help you promote your website through search engine optimization. We use ethical SEO practices and adhere to all Google webmaster guidelines so you can have peace of mind.
Ideally SEO should be ongoing, Google search is a moving target and with more and more competition entering the arena daily, it is prudent to consider allowing a budget for ongoing work. Either monthly, quarterly or at the very least 6 monthly, so we can continually review, tweak and keep up to date with google changes.
Where do I start?
The process starts with a consultation where we discuss your business SEO requirements, identify your target customers and what you consider are relevant keywords. Based on the information we gather from this session we will go ahead and perform comprehensive keyword research, identifying the most important and attainable keywords according to google statistics and reports. Once that is complete we will discuss which specific keywords you want to optimize for and agree a package that is tailored to suit your business. This will include some or all of the following;
- Specific Keyword targets for inclusion across the entire site and by page, and implementation.
- Submission of approved format sitemaps to Google.
- Optimized Google business listing.
- Submission to key online directories.
- Adwords Campaigns